Corn Digital's Menu Board PDF Print E-mail
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Sunday, 19 October 2008 21:31

Menu Board & Promotional Signage Systems

CornDigital’s Menu Board & Promotional Signage Systems use animation, video and graphics to attract and inform customers about menu selections, upcoming attractions and promotions, while waiting in line.

Unlike static print, CornDigital’s Systems enable high-definition visuals to be sent to LCD and plasma menu screens via the Internet.
It is a proven fact that most shoppers do not shop with a list in mind, spend some leisurely time shopping and are greatly influenced by POP advertising.
The most important aspect in digital signage which is often underestimated is CONTENT. Content has to be real time, updated and linked to other systems. With content that is too static or too long or with no audio, the digital signage looses its impact altogether. With this, it is mandatory that the retail store has complete control over its network and content to make sense.


With investments in the Digital Signage, the retail store has total control on the content relevant to boosting its top line. Take a look at some examples of typical formats.


Apparels: Video of fashion show with models walking in apparels and accessories in the store. This is a replacement of the mannequin by the digital mannequin.


Fresh: Ever changing offers and daily updates on prices have to be updated nationally to sell target items, get stock liquidated, and announce special deals when stock hits a particular level etc. can be done only with a network owned by the business. Local control by SMS or blue tooth interface is provided to empower store managers to take quick action.


Specialty: To convey a store brand statement like "we won't sell, we help you buy" mandates the content to be largely focused on being educative rater than offer based. This helps the customer to choose the right product from a confusingly large range on display and ultimately helps the sale.


 

Not Extra Expense – Just Replacing


Acrylic menu board, light box, printed posters,... they are all part of business expenses, and keep repeating. Well, now business owner has a chance to replace all these with Digital Signage, which will provide flexibility with better advertisement performance.

SAVINGS- Unlike print and poster boards, there is no printing, shipping or stripping of lettering, saving you time and money.

Content changes, updates and edits can be made seamlessly every week, daily or even by the hour.

This flexibility provides more control and will impact your bottom-line. Out of stock items can be removed effortlessly and new items can be listed in minutes.

Inform patrons about your special offers, events, gift cards and other selling opportunities unique to your retail location using dynamic graphics and video. These will be entertaining, informative and keep perceived wait times shorter, providing great customer satisfaction!


Unique & Customary Solution


The importance of customer satisfaction is --- Return Customers / words in the mouth. Utilizing what digital signage can provide, retailers will be able to perform target audience rotation in contents to increase foot traffic, and even create a great opportunity of “co-marketing” to generate an additional stream of revenue by reaching out to vendors and partners to receive co-op dollars for third party advertising and awareness efforts.

Last Updated ( Monday, 20 October 2008 19:54 )
 

NEW Business Spotlight

Corn Digital provides digital signage marketing display applications in three different systems: stand-alone, enterprise network and SIGNAGENOW content distribution server. We have design engineers to assist with custom fabrication and manufacturing to customers' specifications.


CONTENT IS KING!
IntroMotion’s goal is to provide digital signage content to any sized business. We have been continually astounded at the complexity and cost involved in creating animated ads. We don’t believe it should be like this. With several years of “hands-on” experience in the digital signage industry, we have the unique ability to quickly understand what our client’s concept aims to achieve. As a result, you are able to continually present new and exciting ideas to for your next promotion. Visit us online at: www.intromotion.com

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