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True-Media

Owner: admin
Address: 12610 Race Track Road, Tampa, FL 33626, Tampa, Florida, USA
Telephone: 813-637-2579
Fax: 813-637-2589
E-mail
Website: http://www.tru-media.com
Votes: 1
Visited: 83
Do you consider your company a:: manufacturer
How long has your company offered Digital Signage products/services?: 2 to 3
Please list the digital signage products you specialize in. (Manufacturers - list proprietary digital signage products.):: iCapture™ – Audience measurement for digital displays iCapture™ Mini – Audience measurement for small digital screens and kiosks iCap™ – Measuring shopper engagement towards end-caps iGaze™ – Measuring in-store shopper engagement towards product shelves iTally™ – Opportunity to See people counter
Completed Projects and/or Vertical Markets:: Description: TruMedia Technologies Inc. is the leading provider of real-time, automated audience measurement solutions for the out-of-home display industry. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content. Proprietary video analytics technology is used to automatically detect and track faces captured by high-resolution cameras in order to determine audience size, demographics and behavior. Data that can be generated includes: • Actual Impressions – by detecting and counting only those viewing the media • Viewer Demographics – gender, age-range and ethnicity • Impression Length – duration of viewing • Impact Ratio – viewers vs overall traffic Headquartered in Tampa, Fla., TruMedia has sales offices in The Netherlands and Spain and research and development facilities in Israel. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data.

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