What Is Narrowcasting?
Narrowcasting is the use of multimedia displays (digital signage) to target specific groups of customers at specific locations. Narrowcasting allows you to respond to the habits and tendencies at different stores with timely marketing messages.
Narrowcasting Digital Merchandising - Cross Sell, Inform and Direct Customers
Did you know that 70% of purchase decisions are made in-store? Start capitalizing on this impulse buying and encourage customers to upgrade purchases with narrowcasting solutions from EK3.
EK3 narrowcasting solutions enable you to:
- boost sales, including slow-moving inventory
- enhance in-store marketing campaigns
- strengthen your brand
- engage customers and deepen their loyalty to your brand
- quickly shift the focus of marketing messages, depending on local demographics and trends
- save money on expensive posters
- keep messages current - no more late posting of marketing materials
Narrowcasting Solutions from EK3
EK3 offers a comprehensive package of content creation, publishing, and distribution products and services. Our solutions combine technological innovation, engineering excellence, creativity, and dedication to our customers. Our SRS commitment promises you solutions that are scalable, reliable and secure.
EK3 uses your demographic and sales data to determine trends and customer preferences. Our exclusive day-parting solution allows you to focus your content to specific times, locations, and even the season or weather patterns.
Our narrowcasting solutions are easy to implement and maintain. You create the content and upload it to our server. We send it to the in-store Media Engine™ for display on monitors visible to customers.
Our narrowcasting products and services are flexible enough to suit any size of operation from standalone stores to large enterprises.
Narrowcasting Digital Marketing
We serve several industries, including:
- Restaurant & Hospitality - We created one of the largest enterprise-wide solutions in the North American quick service restaurant industry. Our inPulse product enables you to tempt customers with the latest restaurant specials, or let them know about local events and attractions, all with eye-catching video on digital menu boards.
- Financial - Engage customers while they wait with a variety of entertaining messages about your latest promotions. Improve your brand by posting messages of relevance to the local community on state-of-the-art electronic signs
- Retail - Speak directly to consumers with point-of-purchase advertising as they are making a purchase decision and entice them with the benefits of higher margin items. Push inventory that is not moving as quickly as you would like.
- Petroleum and Convenience Stores - We have developed products with dynamic digital signage aimed specifically at the gas station and convenience store markets. Increase the effectiveness of in-store advertising while reducing costs. Upsell customers and promote products with higher margins.
Narrowcasting and You - Find Out More
Wondering how you can use narrowcasting? Begin by visiting our Website to find out more about our products and services. Use the form on the Contact Us page or call us to discuss narrowcasting solutions for your company.