Tags: measurement

Tags:measurement

Listings

Results 1 - 4 of 4

Retail Media Insights

PO Box 540592, North Salt Lake, UT, USA, 84054

retailmediainsights.com

Retail Media Insights provides media and marketing research and strategic consulting for retail media networks and digital signage operators, as well as for retailers, advertisers, agencies, and investors seeking to evaluate place-based and digital out-of-home media opportunities. We mine dozens of public, private and non-profit consumer research and industry databases to gather the insights and metrics needed to make the confident, results-driven decisions necessary to successfully grow your business. In addition to this rich body of consumer data, we work with our clients to develop custom research studies when syndicated sources are not sufficient to collect the data and metrics needed for their specific consumer insight requirements. Our Goals Validate audience metrics and measure advertising campaign effectiveness for advertisers utilizing retail media networks. Leverage consumer insights to enable network operators to develop more relevant content, achieve greater audience engagement and increase advertising revenue. Evaluate advertising inventory valuation estimates, revenue models and business and marketing plans for retailers, venue owners and investors. Research Methods Matched Panel Analyses Latin Square Experiments Consumer Intercept Surveys Observational Studies

Category:Market Research

FeaturedNo

Tagsmarket research, audience measurement, campaign insights

Retail Media Insights

PO Box 540592, North Salt Lake, UT, USA

retailmediainsights.com

Retail Media Insights provides media and marketing research and strategic consulting for ad-supported digital signage, out-of-home, place-based media and retail media networks, as well as for retailers, advertisers, agencies, and investors seeking to evaluate digital media opportunities. Our goals: Help place-based media networks leverage consumer insights to develop more relevant content, garner greater audience engagement and increase advertising revenue. Assist retailers and advertisers in evaluating place-based media opportunities and in measuring and optimizing advertising campaigns. To support investors by appraising inventory valuation estimates, revenue models and business and marketing plans.

Category:Market Research

FeaturedNo

Tagsmarket research, audience measurement, campaign insights

Gamma Scientific

8581 Aero Drive, San Diego, CA, USA, 92123

www.gamma-sci.com

Gamma Scientific: Precision Display Instruments with Premier Support. Gamma Scientific Inc. and their instrument subsidiary UDT Instruments has a long history and reputation for excellence as the world’s finest supplier of precision optical and light measurement instruments dating back to 1961 and as always, each product is backed by the industry’s most knowledgeable support team. Dedicated to accuracy, versatility, and ease of operation, Gamma Scientific is a technology pioneer, setting pace with countless innovations and most recently entering the domain of the commercial AV, home theater, and digital signage industries. Building on their decade’s old reputation for building high-accuracy photometers and spectroradiometers they have just introduced the SLS 9400FC-PLUS colorimeter for measuring, assessing and calibrating flat panel and projection displays. Unlike conventional colorimeters, the SLS 9400FC-PLUS is handheld and battery-operated, making it ideal for field use and sharing between various parts of a company. The instrument also features NIST-traceable precision and performance that rivals lab-grade instruments that cost thousands more. Additional features include contact and non-contact measurement capability which solves measurement accessibility issues associated with projectors, touch screen FPDs, and video walls. It features unique light-collection geometry that eliminates polarization error from displays and field-calibration capability that enables users to create new calibration standards as required. “The SLS 9400FC-PLUS represents a complete redesign of the colorimeter concept” said Nick Lena, product line manager. “Dual measurement of display technologies is huge in and of itself, as users no longer have to purchase two separate colorimeters for a complete measurement solution. This, combined with the instrument portability, affordable pricing and lab-grade performance, opens the door to many new applications and display field calib ...

Category:Displays and Monitors

FeaturedNo

Tagsdisplay, calibration, measurement, instrument

TOUCHPOLL KC

500 NW 36th Street, Kansas City, MO, USA, 64015

www.touchpollkc.com

Digital signage audience measurement studies using recent OVAB guidelines. TouchPoll provides marketing research survey feedback using a unique touch screen methodology that mimics the digital sign experience. Respondents easily give their opinions by touching their answers on an interactive screen. XML and Java programming platform will deliver rich media content. TouchPoll provides research data that will support ad agency media metrics.

Category:Integration

FeaturedNo

TagsAudience Measurement, Survey, Market Research, Recall, Interactive, Consulting